Last Updated on Dec 19, 2014 by Luiza Libardi
Email marketing achieves huge results, especially when it is part of a strong marketing strategy that combines website usage data and social media campaigns. Well-planned emails can attract more customers than social media alone for three reasons:
Brand reinforcement
When crafting email templates you can take advantage of the opportunity to reinforce your brand with both visuals (logo, forms, colors, etc.) and content. Defining your brand’s voice and tone will allow you to set yourself apart from the competition and contribute to creating an emotional relationship with your customers.
Get personal
Emails are personal. When you send a message to someone’s mailbox, you are reaching out to them on a very restricted space, that only they can access. This contributes to building strong one-on-one relationships with your customers. A good example of a company reaching out in order to foster solid relationships with its clients is Ebay’s anniversary emails. Every client gets an email when their account completes an anniversary. The numerous Twitter posts in response to those emails show how tailoring an email to a customer can be an effective mean of grabbing their attention and eliciting positive associations.
Increase Traffic
Email campaigns bring traffic to your website. Some of the biggest traffic days for a website are the ones when newsletters go out. To integrate newsletters into your marketing practice effectively, focus on highlighting special offers or new features on your website.
