Author Archives: Smita Ramphul

E-Commerce Trends for 2018

E-Commerce Trends for 2018

According to Forbes “current retail trends show that 51% of Americans prefer online shopping, with ecommerce growing 23% year-over-year.” And as technology gets further entrenched in every aspect of consumers’ lives, including the way they make purchasing decisions and shop, online businesses need to identify rapidly evolving e-commerce trends and adapt their strategies to remain…

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What is Social Commerce?

What is Social Commerce?

Offsite social commerce provides online shoppers with the ability to purchase a company’s product or service directly on social media networks. In other words, if you’ve liked an e-commerce business’ page on Facebook or follow their Twitter account, rather than having to visit the company website to purchase one of their products, you can do…

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E-Commerce Strategies To Increase Holiday Sales

E-Commerce Strategies To Increase Holiday Sales

While the festive season is a highly lucrative period for both brick-and-mortar and online businesses, for the first time, “online spending is expected to exceed in-store,” which means that e-commerce businesses can expect fierce competition in attracting shoppers to their site and ensuring that visitors don’t leave without completing their purchases. If you want to…

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