In the world of web design, change is indeed the only constant. As technology and browsing habits evolve, trends become outdated and new opportunities emerge, so web designers have to come up with new, innovative ways to present information that, in addition to capturing the interest of visitors, is also conducive to customer engagement. And…
Read moreAuthor Archives: Smita Ramphul
E-Commerce Trends for 2018
According to Forbes “current retail trends show that 51% of Americans prefer online shopping, with ecommerce growing 23% year-over-year.” And as technology gets further entrenched in every aspect of consumers’ lives, including the way they make purchasing decisions and shop, online businesses need to identify rapidly evolving e-commerce trends and adapt their strategies to remain…
Read moreWhat is Social Commerce?
Offsite social commerce provides online shoppers with the ability to purchase a company’s product or service directly on social media networks. In other words, if you’ve liked an e-commerce business’ page on Facebook or follow their Twitter account, rather than having to visit the company website to purchase one of their products, you can do…
Read moreE-Commerce Strategies To Increase Holiday Sales
While the festive season is a highly lucrative period for both brick-and-mortar and online businesses, for the first time, “online spending is expected to exceed in-store,” which means that e-commerce businesses can expect fierce competition in attracting shoppers to their site and ensuring that visitors don’t leave without completing their purchases. If you want to…
Read morePreventing E-Commerce Fraud During the Holidays
While e-commerce businesses enjoy higher sales volumes during the holiday season, they are also more prone to fraud. According to ACI worldwide, “from Thanksgiving to December 31, 2016 compared to the same dates in 2015, the number of eCommerce transactions grew by 16 percent, while fraud attempts grew by 31 percent.” Two types of fraud…
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