While e-commerce entrepreneurs invest a considerable amount of time and money to increase traffic to their sites and boost conversions, they often overlook average order value (AOV). What Is Average Order Value? Average order value measures the average dollar amount each customer spends per transaction. To calculate your e-commerce website’s AOV, divide total revenue by…
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Shopify Pros and Cons
Whether you’re an entrepreneur researching e-commerce platforms for your new business or whether you currently have an online store and are contemplating switching to a new system, chances are, you’ve heard of Shopify. Founded in 2004 and headquartered in Ottawa, Ontario, the e-commerce darling currently boasts over 500,000 merchant accounts with a total gross merchandise…
Read more2017 Black Friday And Cyber Monday Trends
Although many consumers view Black Friday as the official marker of the beginning of the holiday shopping frenzy, the one-day affair has morphed into a 5-day holiday bargain event, starting with Thanksgiving and ending with Cyber Monday. Last year, Black Friday saw a 21.6% year-over-year growth rate with a remarkable $3.34 billion in online sales,…
Read moreE-commerce Email Marketing Tips to Increase Conversions
Despite the advent of social media, email marketing remains an integral part of an e-commerce business’ marketing strategy. Research conducted by MarketingSherpa shows that 60% of survey participants preferred to receive promotions and regular updates from companies through email while just 20% of respondents favored social media. Not only does email marketing allow businesses to…
Read moreShopping Cart Comparisons: Zen Cart vs. WooCommerce vs. Shopify vs. BigCommerce
Choosing the shopping cart platform that is right for your e-commerce website can be daunting, so to make your task easier, we’ve compared four popular shopping cart solutions: Zen Cart, WooCommerce, Shopify, and BigCommerce. Zen Cart Zen Cart is an open source e-commerce shopping cart software based on PHP and MySQL. Although recent trends show…
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