Author Archives: Smita Ramphul

3 E-Commerce Tactics to Increase Average Order Value (AOV)

Increase AOV Average Order Value

While e-commerce entrepreneurs invest a considerable amount of time and money to increase traffic to their sites and boost conversions, they often overlook average order value (AOV). What Is Average Order Value? Average order value measures the average dollar amount each customer spends per transaction. To calculate your e-commerce website’s AOV, divide total revenue by…

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Shopify Pros and Cons

Shopify Pros and Cons

Whether you’re an entrepreneur researching e-commerce platforms for your new business or whether you currently have an online store and are contemplating switching to a new system, chances are, you’ve heard of Shopify. Founded in 2004 and headquartered in Ottawa, Ontario, the e-commerce darling currently boasts over 500,000 merchant accounts with a total gross merchandise…

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E-commerce Email Marketing Tips to Increase Conversions

E-commerce Email Marketing Tips to Increase Conversions

Despite the advent of social media, email marketing remains an integral part of an e-commerce business’ marketing strategy. Research conducted by MarketingSherpa shows that 60% of survey participants preferred to receive promotions and regular updates from companies through email while just 20% of respondents favored social media. Not only does email marketing allow businesses to…

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Shopping Cart Comparisons: Zen Cart vs. WooCommerce vs. Shopify vs. BigCommerce

Shopping Cart Comparisons

Choosing the shopping cart platform that is right for your e-commerce website can be daunting, so to make your task easier, we’ve compared four popular shopping cart solutions: Zen Cart, WooCommerce, Shopify, and BigCommerce. Zen Cart Zen Cart is an open source e-commerce shopping cart software based on PHP and MySQL. Although recent trends show…

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