Five tips on Twitter for Ecommerce Businesses

Twitter is a fast-paced social network that is all about real-time information. Active Twitter users post several tweets per day, making twitter the second most popular social networking site after Facebook. Just to give you an idea, 400 million new tweets are published on the web everyday! This huge volume of content usually makes Twitter sound very daunting to business owners who want to use the social network as a marketing tool. But you don’t have to spend many hours writing tweets everyday to be successful.

There are several ways you can create relevant content on Twitter without having to stay connected to it 24/7. After all, running an ecommerce store is already a very demanding job. We will go over five tips to help you create a fast and efficient Twitter workflow.

#1 Schedule your content

Set some time in your schedule to create a list of tweets you would like to post, then use a scheduling tool to program them. This way your account will be constantly active. You can schedule the same content more than once, as long as it goes out at different days you alternate with other contet. Try to schedule at least 3 tweets per week.

#2 Share content from different sources

On Twitter, it is very common to share content from other blogs or websites. The most important thing to keep in mind about your tweets is that they have to be entertaining, educational, or otherwise valuable to your followers. Every time you find something interesting online, remember to save it for your Twitter account.

#3 Curate interesting content using lists

Twitter lists are an awesome way to organize other interesting Twitter accounts in a way your followers can also see. It also helps you to curate content for your own Twitter account. Use it to organize interesting sources for retweets to keep your content flowing. Note that lists can be public or private.

#4 Retweet content and mention users

Retweeting and mentioning people that are relevant to your brand makes your Twitter more relatable. As people get notified via their email and activity feeds when you retweet and mention other users, they’re more likely to notice you and follow back.

#5 Check your stats and do more of what is working

Twitter has recently updated their built-in analytics, called “Audience insights,” to include more in-depth information. Make sure to explore all the available stats about the content you have been publishing by going to: http://ads.twitter.com/user/yourtwitterusername/tweets
Which tweets have higher impressions or engagement? When were they posted? What are they about? Make sure to repeat the formula that is working.