4 E-commerce Content Marketing Trends for 2017

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Content marketing is the process of creating and promoting content, including blog posts, articles and videos, with the aim of attracting new customers and retaining existing customers. With the e-commerce industry becoming increasingly competitive, the need to provide your customers with a great experience, from browsing to purchasing, is now almost as important as the…

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How-to Include Linked Products in Zen Cart’s Salemaker Sales

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Originally Zen Cart was written to support linked products in Salemaker. However, the original code was buggy and in version 1.3.9h the core Zen Cart developers decided to restrict salemaker to master category IDs. Fortunately, we’ve come up with a simple workaround to get linked products working again with Salemaker. Just follow the simple steps…

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Instagram changes could benefit e-commerce businesses

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Instagram famously makes it difficult for users to include links to external websites on posts, which is why they are currently working on an e-commerce initiative. Typically, brands have to include ‘check link in bio’ in their photo’s caption, and although advertisers using Instagram have the option to include a ‘buy button’, clicking on this…

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The importance of offline marketing for an ecommerce website

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Although the prospect of offline marketing may seem pointless for online businesses, a study found that 40% of online shoppers are influenced by an offline marketing channel. So what can you do as an e-commerce business to market your products offline? Organize a launch event Whether you are a completely new business, or simply have…

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