The checkout process is one of the most overlooked areas of an Ecommerce website, yet it is one of the most important for conversion optimization. Small changes to a store’s checkout sequence can equate to big rewards for businesses who will take the time to make the necessary adjustments. How well is your checkout process…
Read more3 Tips to Kickstart your Twitter Success
To some Ecommerce store owners, marketing on Twitter can feel like a nuisance more than a profitable venture. It’s one of those “must do” marketing strategies and though it includes the potential to access hundreds of millions of people, it is often the network that gets ignored. If you are struggling to get your Twitter…
Read moreAre You Turning Away Customers Without Realizing It?
You may have thought you checked all the boxes and crossed all the “t’s” with your website, but if you aren’t meeting your sales quota, your content could be to blame. Yes, there are dozens of problems that could be the culprit and you should investigate each possibility. But, I find that when webmasters create…
Read moreHow to Survive the Future of Google and SEO
Are you worried about how to stay complaint with Google’s guidelines? Are you wondering if you will be hit by the next Google update? The entire landscape of SEO has changed over the past year and it has webmasters scratching their heads and worrying about the longevity of their sites. Following Google and its updates…
Read moreGoogle’s Next Update Will Target Ecommerce Websites – Are You Ready?
It’s been a crazy couple of years for the internet marketing industry—after Google Panda and Penguin launched, many webmasters thought they would never recover. And now Google is at it again… Matt Cutts, head of Google’s webspam team, announced at a recent SXSW conference that the search engine was planning a major update to improve…
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