Website owners: Do you use a feedback form versus providing a contact email? Do you provide a contact email for feedback at all? A feedback form can serve its purpose, if done correctly. However, if your website feedback form has glitches or errors, it can frustrate website visitors and turn some away. The same is…
Read moreYour Customers are on Twitter – Why aren’t you?
For eCommerce website owners, the thought of posting random text on a site whose brand mascot is a little blue bird doesn’t really factor into their marketing strategies. If you are in the eCommerce circle you most likely have heard… “If I don’t care what anyone else is doing on Twitter, why would the world…
Read moreBreaking the Invisible Barriers of eCommerce with Live Chat
Imagine you own a brick and mortar store and you are selling office equipment. Your store is well-equipped with salespeople ready to answer your customers’ questions. One day you are required by the city to construct a solid brick wall in front of your store. On this brick wall, all you can showcase is an…
Read moreECommerce Link Building Done Right – 3 Unique Strategies
The elusive world of SEO changes with every new algorithm change, update and Google slap. SEO professionals chase Google around like a boy who lost his dog, following its every move and wondering what it will do next. This type of behavior results in poor performance and it will never establish long-term profit potential. As…
Read moreThe First Glance Gives a Fighting Chance
Have you ever been on a website, and scratched your head in confusion? One of the first questions I address when evaluating a website for a usability review is this: View the website for 5-15 sec. Can you tell what the website is about? If the answer to that question is no, there is a…
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