As an eCommerce retailer, your main goal is to create a rewarding experience for your customers. One method to help create this experience is to offer product recommendations. Product recommendations signal to your customers that you care enough to display to them additional products they may like or any related products they would need to…
Read moreThe 4 Biggest Problems New Ecommerce Businesses Face
Launching a new eCommerce business can feel similar to pushing a 100 lb. boulder uphill. It is often met with resistance and necessitates more effort than most businesses expect. If businesses can last, they beat the odds, but if they get swallowed up, they become the latest statistic of failure and defeat. If you can…
Read moreThe Case of the Missing Product Page SEO – How to Steal the Bulk of your Market
Though search engine optimization is most likely a part of your eCommerce online marketing strategy, are you really utilizing it to its full potential? Maybe you mastered SEO…maybe you are just learning…either way, it’s an important component of your marketing strategy and you should continue to expand its use to every page of your store….
Read more“I’m no Charlie Sheen” – 4 YouTube Optimization Tips
Charlie Sheen is not the only person capable of making waves on the internet and creating “buzz”. Aside from his “winning” personality, there are other concepts that can go viral and help to build your brand on the internet. YouTube is one of the top websites on the internet with millions of users worldwide. It’s…
Read moreHow to display attribute images on the Zen Cart shopping cart page
Although Zen Cart supports defining an image for a product’s attribute (i.e. different colors of t-shirts for a color attribute), once you add the product to your cart, only the default image will display. Although you could hack the shopping cart page as per instructions in the Zen Cart forum, a simpler approach is to…
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