According to consumer statistics, online sales via eCommerce stores increased approximately 24% in the late Christmas 2010 season due to companies offering numerous shipping discounts. Based on numerous studies, free shipping is often used to lure customers in even more than item discounts. Shoppers Love Deals Shoppers flood the internet searching for the best discounts…
Read moreImprove Communication to Increase Website Usability
Website owners: Do you use a feedback form versus providing a contact email? Do you provide a contact email for feedback at all? A feedback form can serve its purpose, if done correctly. However, if your website feedback form has glitches or errors, it can frustrate website visitors and turn some away. The same is…
Read moreYour Customers are on Twitter – Why aren’t you?
For eCommerce website owners, the thought of posting random text on a site whose brand mascot is a little blue bird doesn’t really factor into their marketing strategies. If you are in the eCommerce circle you most likely have heard… “If I don’t care what anyone else is doing on Twitter, why would the world…
Read moreBreaking the Invisible Barriers of eCommerce with Live Chat
Imagine you own a brick and mortar store and you are selling office equipment. Your store is well-equipped with salespeople ready to answer your customers’ questions. One day you are required by the city to construct a solid brick wall in front of your store. On this brick wall, all you can showcase is an…
Read moreECommerce Link Building Done Right – 3 Unique Strategies
The elusive world of SEO changes with every new algorithm change, update and Google slap. SEO professionals chase Google around like a boy who lost his dog, following its every move and wondering what it will do next. This type of behavior results in poor performance and it will never establish long-term profit potential. As…
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