The internet was ablaze this week with the reaction to Bob Parsons, CEO of Godaddy, and his controversial video blog post. Parsons uploaded a personal video where he was elephant hunting with his crew. Apparently, Parsons was helping village farmers by killing the elephants that were damaging sorghum fields in Zimbabwe. The video went viral…
Read moreIncrease Website Usability to Decrease Visitor “Lose-Ability”
Have you ever had your website evaluated for usability? If you haven’t, you should. That is because a usability review will provide invaluable information that will tell you what you need to do for website improvement. A good usability review should indicate key problems with your website, and provide suggestions for improvement. Keep in mind…
Read moreDon’t Rely on Google for your Success – Boost Consumer Confidence
Instead of expending all of your energy trying to figure out Google’s next move (do you really think you can crack their algorithms?), it may be time to invest your resources into practices you know can increase your return on investment. SEO, though effective, changes like the wind but the basics of consumer confidence (overall…
Read more“Bait and Switch” Will Not Make You Successful and Rich
Have you ever been told you were going to receive something, and then actually received a sub-par product or service that was nothing like what you were promised? Well I have…and I felt seriously let down. This type of situation often happens when the deal sounds too good to be true. When it comes down…
Read moreHow to Stay Out of the Perpetual Price Slashing Trap – Part 2
In Part 1, we talked about how price-slashing is commonplace in the eCommerce industry and how it doesn’t really pay to play this game with your competition. Consumers are looking for brands they can trust in addition to low prices and the perfect balance of the two will breed more success. How can you acquire…
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