Online businesses of all sizes need to utilize the power of social media any chance they get. Whether they use Facebook to communicate to their followers about new products, Twitter to tweet upcoming events, or Snapchat to share a behind-the-scenes story, social media is a powerful way for businesses to build their online community. How…
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3 Ways To Diversify Your E-Commerce Store
With more and more stores moving to the online world, it’s becoming increasingly difficult for companies to diversify their products. If you are the owner of an e-commerce store and you’re wondering what you can do to set yourself apart from the competition, follow these helpful tips: 1. Identify your niche If you don’t know…
Read moreThe Three Purposes of a Website: Brand, Product, & Information
Believe it or not, many startups have a website, but do not truly understand what it is for. I’ve seen startups that buy a domain and then put their software at that domain. No homepage – and no explanation of who they are and what they do. Talk about confusing! I’ve also seen websites that…
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