Shopping cart abandonment is a widespread problem for Ecommerce retailers. Leading customers to the checkout page is a difficult task, but urging them to enter their personal details and click the “order” button is an entirely new hurdle to jump. If you are losing sales and you need to propel people past your checkout pages,…
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Why your Customers are Abandoning Your Shopping Cart
Shopping cart abandonment simply refers to customers leaving a shopping cart before they finalize the checkout process. While some shopping cart dropouts simply change their mind or get distracted, many would remain if website owners paid attention to a few basic principles. Shipping – According to Forrester Research, studies show that shipping costs represent the…
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