When most people think about starting an e-commerce business, they tend to not know where to begin. There’s more to the process than simply having a vision of selling an innovative product online. Needless to say, here are a few simple steps to get your business off the ground. Decide what you’re going to call…
Read moreTag Archives: content marketing
Two E-Commerce Marketing Strategies that Will Help Boost Sales
Although the exact number of advertisements consumers are exposed to per day is actually unknown, we can agree that between watching the morning news and skimming your Facebook feed on your coffee break, people are being constantly bombarded with the opportunity to make a purchase. If your business is able to use alluring organic content…
Read more5 Content Marketing Ideas for Your E-Commerce Site
E-commerce sites are becoming increasingly aware of the importance of effective content marketing. When properly executed, a content marketing strategy that includes high-quality content enables companies to raise brand awareness, boost rankings on search engines, build and engage a base of potential customers, and ultimately, increase sales. However, as audiences are bombarded with an abundance…
Read more4 E-commerce Content Marketing Trends for 2017
Content marketing is the process of creating and promoting content, including blog posts, articles and videos, with the aim of attracting new customers and retaining existing customers. With the e-commerce industry becoming increasingly competitive, the need to provide your customers with a great experience, from browsing to purchasing, is now almost as important as the…
Read moreWhy is SEO a good investment?
Search Engine Optimization (SEO), is a set of rules that can be followed by website owners to help improve their rankings in search engines like Google. It’s essentially about making your website easy for both users and search engine robots to understand. SEO is a great way of making websites easier to navigate to improve…
Read more