What is Split Testing? Split-testing (Also known as A/B testing) is a statistical tool for measuring the effects of slight variations to a page on your website. It is great for driving continuous improvement, and raising your conversion rate. You basically present two slightly different versions of your web page to your visitors, and track…
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Conversion Rate Optimization: The Perfect Marriage of Art and Science
Now that you know what a conversion rate is, it is time to learn a little about Conversion Rate Optimization. CRO is defined by Wikipedia as “the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.” We all know that we can have…
Read moreAn Introduction to Conversion Rates
If you own or run a website of any kind, you must know what a conversion rate is, what it means to you, and how to make it better. The success of your endeavor depends on getting people who come to your website to stick around and actually use it. It doesn’t matter if you…
Read moreUsability Test Step 1: Brainstorm Top Usability Objectives
A description of the first step of a usability test with a few helpful suggestions for popular usability test objectives.
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