Tag Archives: ecommerce store

Instagram changes could benefit e-commerce businesses

Instagram famously makes it difficult for users to include links to external websites on posts, which is why they are currently working on an e-commerce initiative. Typically, brands have to include ‘check link in bio’ in their photo’s caption, and although advertisers using Instagram have the option to include a ‘buy button’, clicking on this…

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The importance of offline marketing for an ecommerce website

Although the prospect of offline marketing may seem pointless for online businesses, a study found that 40% of online shoppers are influenced by an offline marketing channel. So what can you do as an e-commerce business to market your products offline? Organize a launch event Whether you are a completely new business, or simply have…

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What does Artificial Intelligence mean for future of ecommerce?

With millions of consumers now choosing the ease-of-use and accessibility of the ecommerce experience over in store shopping, ecommerce stores are becoming increasingly popular. With this popularity comes a need to stand out from other ecommerce stores, and Artificial Intelligence (AI) may be the key. Much has been said about the implications of AI, particularly…

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