Instagram famously makes it difficult for users to include links to external websites on posts, which is why they are currently working on an e-commerce initiative. Typically, brands have to include ‘check link in bio’ in their photo’s caption, and although advertisers using Instagram have the option to include a ‘buy button’, clicking on this…
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Amazon Go may change the way we shop
If you’re someone that hates line-ups, Amazon’s latest app may be the answer to all of your prayers. The ecommerce giant is aiming to cut out checkout lines at the grocery store with ‘Amazon Go’, a new technology that charges customers for items they purchase as they walk out the door. This new app has…
Read moreThe importance of offline marketing for an ecommerce website
Although the prospect of offline marketing may seem pointless for online businesses, a study found that 40% of online shoppers are influenced by an offline marketing channel. So what can you do as an e-commerce business to market your products offline? Organize a launch event Whether you are a completely new business, or simply have…
Read moreWhat does Artificial Intelligence mean for future of ecommerce?
With millions of consumers now choosing the ease-of-use and accessibility of the ecommerce experience over in store shopping, ecommerce stores are becoming increasingly popular. With this popularity comes a need to stand out from other ecommerce stores, and Artificial Intelligence (AI) may be the key. Much has been said about the implications of AI, particularly…
Read moreProtect your ecommerce site with these easy steps
Setting up and maintaining an ecommerce site isn’t easy, and keeping your site safe is one of the main concerns for ecommerce entrepreneurs. We’ve compiled a list of the most effective ways ecommerce business owners can protect their online stores from hacking fraud and copycats. Use a trusted ecommerce platform Using a platform such as…
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