Tag Archives: product descriptions

5 things to avoid doing as an e-commerce business

Despite the many benefits being an e-commerce business offers, (fewer overheads, selling products overseas and no closing period to name just a few), a huge number of e-commerce businesses are still struggling to be profitable, with some failing to survive. If you are the owner of an e-commerce store, or if you are planning on […]

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Copywriting Tricks to Improve Your Ecommerce Content

You can’t escape copywriting… even as an Ecommerce store site owner. Typical Ecommerce sites may not include pages and pages of copy like other sites, but every word still counts. Great copywriting is an essential component of a successful Ecommerce marketing campaign. Unfortunately, too many Ecommerce sites fail to make an impact with their copywriting […]

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The Top 4 Ecommerce Product Description Mistakes

Are your product descriptions high-converting? There are certain criteria that transform a boring, regurgitated product description into a keyword-rich, engaging selling machine. And many Ecommerce stores fail to include these features and lose potential sales and search engine rankings as a result. Here are 4 of the most common product description mistakes: 1. Keyword Stuffing […]

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4 Tips to Increasing Conversions with Creative Product Descriptions

Descriptions can either captivate a potential buyer and lure them to click the “Add to Cart” button or bore them into clicking away. Many Ecommerce stores do not consider the importance of the product description because they think consumers do not read them. Nothing could be further from the truth. A well-crafted, creative, informational product […]

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How to Write Ecommerce Product Descriptions that Sell

Never underestimate the power of a great product description. Many ecommerce website owners neglect this detail because they perceive a greater reward from investing time elsewhere. If you are a seasoned webmaster, you know that the manufacturer’s descriptions leave something to be desired. They are boring, lifeless and hard to read and understand. Some are […]

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