Online businesses of all sizes need to utilize the power of social media any chance they get. Whether they use Facebook to communicate to their followers about new products, Twitter to tweet upcoming events, or Snapchat to share a behind-the-scenes story, social media is a powerful way for businesses to build their online community. How…
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How to Stay Out of the Perpetual Price Slashing Trap – Part 2
In Part 1, we talked about how price-slashing is commonplace in the eCommerce industry and how it doesn’t really pay to play this game with your competition. Consumers are looking for brands they can trust in addition to low prices and the perfect balance of the two will breed more success. How can you acquire…
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