First of all, what is a heat map? A heat map – as referenced to in web usability – is essentially a graphical overlay on top of a website to show where a visitor’s eyes are going, when on your website. The picture below is an example of a heat map. Keep in mind that…
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Roadblocks to Increasing Your Conversion Rate
So you are running late for that show you just have to see, and you decide to take your favorite, little known route. Suddenly, you are ahead of schedule and cruising without a care in the world. Then, as you round that last corner, you run into a ROADBLOCK! It not only stops you cold,…
Read moreUsability Test Step 5: Performing The Usability Test
You have brainstormed your objectives, chosen your participants, designed your test, and conducted a run-thr0ugh. The day of your actual test has finally arrived. Soon you will have all the data about the usefulness of your website you can handle. Giving The Test Welcome – Be sure to make everyone feel at ease. Also make…
Read moreHow Usability Fits With Search Engine Optimization
Usability or SEO? Which is more important? This is an age old battle, much like “Tastes Great” versus “Less Filling”, Ginger vs. Mary-Ann, or for the younger crowd, Team Edward vs. Team Jacob. The reality is, this shouldn’t be a battle at all. Some of the most important things you can do for usability are…
Read moreUser Research: Know Your Audience!
When designing your website it is of great importance that you know as much about your audience as you can. Your audience for this purpose consists of anyone and everyone who will be using your website at any given time. There are many different types of research that you can do to figure out not…
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