Website Owners: Have you ever wondered what calls to action are? Calls to action is a phrase often used in web usability when referring to something on your website that requires a user to “perform an action”. Anything with a hyperlink attached to it would be considered a call to action. Radio buttons, form blanks, and other…
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Heat Maps are like Venus Fly Traps: They Catch Eyes
First of all, what is a heat map? A heat map – as referenced to in web usability – is essentially a graphical overlay on top of a website to show where a visitor’s eyes are going, when on your website. The picture below is an example of a heat map. Keep in mind that…
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