Here at Numinix, we have been talking about holiday preparation the entire month of July in an effort to help Ecommerce stores take advantage of more traffic and profits this coming holiday season. But, we would be remiss if we didn’t talk more about usability since a valuable user experience is the cornerstone of a…
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Improve Communication to Increase Website Usability
Website owners: Do you use a feedback form versus providing a contact email? Do you provide a contact email for feedback at all? A feedback form can serve its purpose, if done correctly. However, if your website feedback form has glitches or errors, it can frustrate website visitors and turn some away. The same is…
Read moreWebsite Usability Depends on Website ‘Cruise-Ability’
Did you know that poor navigation is one of the top reasons that a visitor will leave a website? A Harris Interactive survey* found that 40% of online shoppers experienced problems with website navigation. Of these people that experience problems with navigation – 42% said they either left the online transaction before completion, or went…
Read moreWebsite Usability and SEO Go Hand-in-Hand
Anyone who is launching an online business campaign with a brand new website needs to know: Website Usability and Search Engine Optimization (SEO) are the two essential elements that every website needs for ensured success. If you already happen to be knowledgeable on the two aforementioned subjects, then you are already ahead of the game….
Read morePrice Teasing is Not Visually Appeasing
“Watch out for falling prices at XYZ Company!” Have you ever heard of a similar slogan before? What do you make of it? Let me give you my perception of price slashing, and how it affects your brand from a website usability perspective. Let’s look at the above example of falling prices. One observation that…
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