Smartphones, tablets, mobile devices—they have dominated the marketplace and their usage continues to increase at an exponential rate. Hundreds of millions of people in America alone use mobile devices and this number skyrockets with every country added to the list. Mobile access is so popular because users want fast, portable solutions that only these devices…
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How to Use Ecommerce Video Marketing to Increase Sales – Part 2
In Part 1 of this two-part article series, we discussed why videos are beneficial to an Ecommerce store’s marketing strategy. In today’s post, I will feature some of the different videos you can create to encourage engagement, increase traffic and conversions, and expand brand awareness. Note: YouTube is not just a video viewing, sharing and…
Read moreThe 5 Most Common Ecommerce Website Mistakes
What is it about your Ecommerce site that sends your customers running? Why are your conversion rates so low? Until you change and test elements on your site, you will never know why your conversions are low. But, if you want a place to start, consider taking a look at these five common Ecommerce mistakes….
Read moreThe Top 4 Ecommerce Product Description Mistakes
Are your product descriptions high-converting? There are certain criteria that transform a boring, regurgitated product description into a keyword-rich, engaging selling machine. And many Ecommerce stores fail to include these features and lose potential sales and search engine rankings as a result. Here are 4 of the most common product description mistakes: 1. Keyword Stuffing…
Read moreThe Art to Profitable Ecommerce Cross Selling
Cross-selling has become one of the top Ecommerce sales techniques to capture additional income. The practice has been used by businesses for hundreds of years. When Best Buy and Radio Shack sell computer accessories and batteries by the checkout line, they are not just doing this for your convenience—they are taking advantage of cross-selling. Cross-selling…
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