With the holiday season less than five months away, the summer is the best time to get ready. If you have a Zen Cart or e-commerce store, no one needs to tell you how the holidays impact your revenue. Making the most of your current customer base, as well as every single new visitor to your…
Read moreCategory Archives: Conversion Rates
Common Characteristics of High-Converting Ecommerce Web Designs
The conversion rates for most Ecommerce websites range from 0% all the way to 15% and higher. Why so different? What does the high performer have that the unprofitable site does not? Both sites may look nice to the naked eye, but the low-converting sites lack the vital elements conducive to increasing product sales. Let’s…
Read moreAn Ecommerce Copywriting Tip that Boosts Sales Immediately
Copywriting encompasses many facets of Ecommerce marketing, from product descriptions and subscriber emails to landing pages and Pay-per-click ads. Grasping basic copywriting techniques will enhance your copy, which will increase conversions, sales and eventually overall profits. There are hundreds of copywriting tips and tricks, but for the sake of brevity, I will list one of…
Read more5 Things You MUST Know as an Ecommerce Store Owner
Do you ever surf the web for internet marketing help? You will find hundreds of thousands of articles, blogs, podcasts, videos and whitepapers focused on varying strategies and tips, some not even worthy of a second look. It’s hard to sort through the crowd to find the most important nuggets that will form the foundation…
Read moreAre You Turning Away Customers Without Realizing It?
You may have thought you checked all the boxes and crossed all the “t’s” with your website, but if you aren’t meeting your sales quota, your content could be to blame. Yes, there are dozens of problems that could be the culprit and you should investigate each possibility. But, I find that when webmasters create…
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