on January 27th, 2020

What to know about gathering meaningful data on shoppers

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Technologies’ ability to capture, analyze and contextualize data has skyrocketed in recent years, which has enabled e-commerce businesses to draw new insights from it. With important business decisions to make, customer data helps to narrow the focus on which operations to target,…

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on December 30th, 2019

How to upgrade your website to lure in millennials

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Millennial shoppers are slowly becoming the largest demographic which means that it’s more important than ever before for e-commerce brands and businesses to future-proof their online stores to appeal to the demands of this generational cohort. So, since technologies are rapidly changing…

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