The internet was ablaze this week with the reaction to Bob Parsons, CEO of Godaddy, and his controversial video blog post. Parsons uploaded a personal video where he was elephant hunting with his crew. Apparently, Parsons was helping village farmers by killing the elephants that were damaging sorghum fields in Zimbabwe. The video went viral…
Read moreCategory Archives: Marketing Strategies
“Bait and Switch” Will Not Make You Successful and Rich
Have you ever been told you were going to receive something, and then actually received a sub-par product or service that was nothing like what you were promised? Well I have…and I felt seriously let down. This type of situation often happens when the deal sounds too good to be true. When it comes down…
Read moreHow to Stay Out of the Perpetual Price Slashing Trap – Part 2
In Part 1, we talked about how price-slashing is commonplace in the eCommerce industry and how it doesn’t really pay to play this game with your competition. Consumers are looking for brands they can trust in addition to low prices and the perfect balance of the two will breed more success. How can you acquire…
Read moreIs Your Brand Sold “Above the Fold”?
Have you ever read a newspaper, and noticed the headline on the front page? Of course — that is because the main story is shown across the front and center, where the maximum exposure is. This is so it grabs the reader’s attention. An important news story will not be placed in fine print, on…
Read moreHow to Stay Out of the Perpetual Price Slashing Trap – Part 1
You know the drill…your competitors discount their prices and you must follow suit if you want to attract your audience and sell your goods. Unfortunately, this practice robs potential profits because you will always find eCommerce sites that are willing to make incredibly low profits (as low as 5-10%) just to stay afloat. Do you…
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