As a first-time e-commerce owner, one of the earliest things you will need to decide is whether you want to build a personal brand or a business brand. Although both avenues have their own lists of advantages and disadvantages, it is important to focus your attention on the one that can benefit your company the…
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Your Company Name Is the Most Important Part of Branding
Everyone wants their business to stand out from their competition. The best way to ensure that you are creating brand awareness is by connecting with your audience, crafting your brand exposure in a compelling way and being bold and personable. Your business name is the first thing that people see and ultimately, is the cornerstone…
Read moreWhat Should Your E-Commerce Homepage Look Like?
E-commerce businesses are constantly fighting to get noticed by new potential consumers, but how can you successfully entice people to browse your products? An e-commerce homepage is probably one of the most important, eye catching tools that can be designed to personalize your company site and separate you from the competition. This will allow you…
Read moreTwo E-Commerce Marketing Strategies that Will Help Boost Sales
Although the exact number of advertisements consumers are exposed to per day is actually unknown, we can agree that between watching the morning news and skimming your Facebook feed on your coffee break, people are being constantly bombarded with the opportunity to make a purchase. If your business is able to use alluring organic content…
Read moreHow to Get More Traffic to Your E-Commerce Website
Even if you have the best web design in the world, your e-commerce store isn’t going to make any sales if no one visits your site in the first place. Thankfully, there are many ways to improve the number of unique visitors your store receives. Here’s how to increase website traffic. Be Active on Social…
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