It’s one thing to have customers, but it’s another thing entirely to have customers who are making you a healthy profit. That difference is what makes your customer retention strategies so essential to your e-commerce business. By smartly and effectively shaping your online store, you can maximize the number of clients who will return as…
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Customer Service for E-Commerce Businesses
At the end of the day, the bottom line for your e-commerce business will be determined by how much money customers spend on your website. That means that no matter how valuable your product, how innovative your website, and how reasonable your prices, you won’t make a dime unless you have customers who want to…
Read moreAn Introduction to E-Commerce Metrics
Data is useful. It provides us with valuable insights, sheds light on otherwise obscured information, and helps us make strong, informed decisions. But it can also be confusing. That’s especially true when you’re faced with an onslaught of numbers and don’t know how to filter out the clutter to get to the key bits of…
Read moreE-Commerce Trends for 2018
According to Forbes “current retail trends show that 51% of Americans prefer online shopping, with ecommerce growing 23% year-over-year.” And as technology gets further entrenched in every aspect of consumers’ lives, including the way they make purchasing decisions and shop, online businesses need to identify rapidly evolving e-commerce trends and adapt their strategies to remain…
Read moreWhat is Social Commerce?
Offsite social commerce provides online shoppers with the ability to purchase a company’s product or service directly on social media networks. In other words, if you’ve liked an e-commerce business’ page on Facebook or follow their Twitter account, rather than having to visit the company website to purchase one of their products, you can do…
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