Create your own agile squad with experienced
members for your business.
Create your own agile squad with experienced
members for your business.
Create your own agile squad with experienced members for your business.
Create your own agile squad with experienced members for your business.
Starting with the $3.3 billion acquisition of Jet.com, a direct competitor to Amazon.com, brick-and-mortar giant Walmart has been buying up e-commerce businesses at a record pace. Among its recent acquisitions are companies such as ModCloth and Bonobos, two trendy e-commerce start-ups whose offerings would look shockingly incongruous among the rows of cheap, mass-produced items that…
Read more
Online shopping offers customers numerous advantages; they can shop from the comfort of their homes while being able to compare prices, features, and reviews of several products at the click of a button, yet e-commerce businesses continue to face high shopping cart abandonment rates. What can e-commerce retailers do to optimize their checkout processes and…
Read more
Whether they’re on billboards, banner ads, or television commercials, we all instantly recognize them: Nike’s iconic swoosh, McDonald’s golden arches, or Starbucks’ doubled-tailed mermaid. Logos are the visual embodiment of a company, and they are an essential element in conveying a business’ brand identity such as its personality, values, and culture. Here are four reasons…
Read more
As e-commerce marketers, understanding the behavior and motivations of online shoppers is essential to tailoring their experience and increasing conversions. According to a study analyzing online user behavior and decision-making processes released by Clicktale, buyers tend to fall into the following six categories. 1) The Wish Lister This type of customer loves to browse online…
Read more
Shopping cart abandonment rates are on the rise, and data based on the average of 37 different studies show the rate to be 69.23 percent. That means that about seven out of 10 online shoppers add items to their cart but don’t end up completing the transaction. Since this ultimately translates to lost revenues for…
Read more
