Website Owners: Have you ever wondered what calls to action are? Calls to action is a phrase often used in web usability when referring to something on your website that requires a user to “perform an action”. Anything with a hyperlink attached to it would be considered a call to action. Radio buttons, form blanks, and other…
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Website Usability Depends on Website ‘Cruise-Ability’
Did you know that poor navigation is one of the top reasons that a visitor will leave a website? A Harris Interactive survey* found that 40% of online shoppers experienced problems with website navigation. Of these people that experience problems with navigation – 42% said they either left the online transaction before completion, or went…
Read moreWebsite Usability and SEO Go Hand-in-Hand
Anyone who is launching an online business campaign with a brand new website needs to know: Website Usability and Search Engine Optimization (SEO) are the two essential elements that every website needs for ensured success. If you already happen to be knowledgeable on the two aforementioned subjects, then you are already ahead of the game….
Read morePrice Teasing is Not Visually Appeasing
“Watch out for falling prices at XYZ Company!” Have you ever heard of a similar slogan before? What do you make of it? Let me give you my perception of price slashing, and how it affects your brand from a website usability perspective. Let’s look at the above example of falling prices. One observation that…
Read moreIncrease Website Usability to Decrease Visitor “Lose-Ability”
Have you ever had your website evaluated for usability? If you haven’t, you should. That is because a usability review will provide invaluable information that will tell you what you need to do for website improvement. A good usability review should indicate key problems with your website, and provide suggestions for improvement. Keep in mind…
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