Have you ever read a newspaper, and noticed the headline on the front page? Of course — that is because the main story is shown across the front and center, where the maximum exposure is. This is so it grabs the reader’s attention. An important news story will not be placed in fine print, on…
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Heat Maps are like Venus Fly Traps: They Catch Eyes
First of all, what is a heat map? A heat map – as referenced to in web usability – is essentially a graphical overlay on top of a website to show where a visitor’s eyes are going, when on your website. The picture below is an example of a heat map. Keep in mind that…
Read moreThe Three Purposes of a Website: Brand, Product, & Information
Believe it or not, many startups have a website, but do not truly understand what it is for. I’ve seen startups that buy a domain and then put their software at that domain. No homepage – and no explanation of who they are and what they do. Talk about confusing! I’ve also seen websites that…
Read moreUsability Test Step 5: Performing The Usability Test
You have brainstormed your objectives, chosen your participants, designed your test, and conducted a run-thr0ugh. The day of your actual test has finally arrived. Soon you will have all the data about the usefulness of your website you can handle. Giving The Test Welcome – Be sure to make everyone feel at ease. Also make…
Read moreUsability Test Steps 3 and 4: Designing and rehearsing the tasks
Learn how to design and prepare the tasks of a usability test by understanding the interests and expectations of the participants.
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