Structuring your webpage for SEO: Volume 1
We talked about the Why of SEO in our last episode. Most of you now want to know about the What and How. Over the next few posts I will try to answer those questions. I invite you to join me on…
Three Important Factors of a Successful Ecommerce Company
In a study conducted by UIE / Jared Spool over a period of seven years, 250 variables were examined amongst dozens of organizations. The study found that successful organizations were more likely to have answered "yes" to these three questions: Vision "Can…
Creating Descriptive Links
When people browse the web, they follow links (URLs) from one page to another. The anchor text of a link aids the user in deciding which links to follow. Using descriptive links allow users to make better informed decisions to click a…
The Five Second Usability Test
One great and extremely inexpensive method for testing the usability of a website is Jared Spool's 5-second Test. The test is very simple. Show a page to a group of people for five seconds and then have them rate an aspect of the…
What is usability?
Wikipedia: Usability is a term used to denote the ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal. Usability can also refer to the methods of measuring usability and the study…