Website Owners: Have you ever wondered what calls to action are? Calls to action is a phrase often used in web usability when referring to something on your website that requires a user to “perform an action”. Anything with a hyperlink attached to it would be considered a call to action. Radio buttons, form blanks, and other…
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Website Usability Depends on Website ‘Cruise-Ability’
Did you know that poor navigation is one of the top reasons that a visitor will leave a website? A Harris Interactive survey* found that 40% of online shoppers experienced problems with website navigation. Of these people that experience problems with navigation – 42% said they either left the online transaction before completion, or went…
Read moreIncrease Website Usability to Decrease Visitor “Lose-Ability”
Have you ever had your website evaluated for usability? If you haven’t, you should. That is because a usability review will provide invaluable information that will tell you what you need to do for website improvement. A good usability review should indicate key problems with your website, and provide suggestions for improvement. Keep in mind…
Read moreIs Your Brand Sold “Above the Fold”?
Have you ever read a newspaper, and noticed the headline on the front page? Of course — that is because the main story is shown across the front and center, where the maximum exposure is. This is so it grabs the reader’s attention. An important news story will not be placed in fine print, on…
Read moreHeat Maps are like Venus Fly Traps: They Catch Eyes
First of all, what is a heat map? A heat map – as referenced to in web usability – is essentially a graphical overlay on top of a website to show where a visitor’s eyes are going, when on your website. The picture below is an example of a heat map. Keep in mind that…
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