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Why Pinterest is Perfect for Ecommerce Marketing

Last Updated on Jul 16, 2012 by Jenna Scaglione

If you haven’t added Pinterest to your Ecommerce marketing strategy you may want to give it a try. Touted as the third largest social network and with more than 18 million users worldwide, the platform is ready and waiting for marketers to take advantage.

Aside from its size and explosive growth, Pinterest is tailor made for Ecommerce businesses. The network appeals to the visual crowd and because it is built on the sharing of images, it is the perfect platform for Ecommerce marketers to grow their brands and find more customers.

If you aren’t totally convinced yet, here are some more reasons why Pinterest is so effective:

More Money

According to a study performed by Bottica.com analyzing 50,000 people, Pinterest users spend on average $95 more than Facebook users. Why? Because Pinterest is visually stimulating which impacts consumers’ purchasing behavior.

Minimal Effort

Most of the difficulty with Pinterest setup is creating images, especially if you are not a “visual” brand. As an Ecommerce store owner, you already have hundreds and thousands of product images, so you are already one step ahead of the game.

Addictive Appeal

If you ask any loyal Pinterest user, she will tell you that the platform is highly addictive. Because it is centered on lifestyle, users spend endless hours pinning travel destinations, beautiful clothes, interesting products, and helpful tips.

For users, Pinterest defines the lifestyle they want to live and every pin gets them one step closer to it. A user’s pinboard is her collage of interests along with tips that will make her life easier. If you can capitalize on enhancing a user’s lifestyle with your images, you will tap into this addictive behavior and become a success.

Viral Content

The Pinterest platform is focused on sharing and re-pinning. Once you upload an image, a user re-pins it which puts your image in front of this user’s followers. When this user’s followers re-pin the image, it puts your pin in front of their followers and so on and so on. You can see the viral potential here. With one great image, your pin could spread to thousands of profiles attracting new customers to your store.

Get Social

Pinterest also allows you to add a “Pin It” button to your site so when customers like a product or content on your blog, they can pin it directly to their boards.  If you run a Zen cart store, access the Pin It buttom here and add it to any page of your website.


As if the potential for viral sharing wasn’t enough, Pinterest allows you to create a pricing banner for your pins. Simply add the price to the comment and Pinterest will automatically add a corresponding price banner across the top of the image. The platform then adds your pin to the “gifts” category and inserts it in the correct pricing category. Don’t forget to add relevant tags to your descriptions so users can find your pins easily.

Pinterest is still on an “invite-only” basis so if you would like to give it a try, let us know in the comments and we will get you an invite asap!

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