You know the drill…your competitors discount their prices and you must follow suit if you want to attract your audience and sell your goods. Unfortunately, this practice robs potential profits because you will always find eCommerce sites that are willing to make incredibly low profits (as low as 5-10%) just to stay afloat. Do you…
Read moreMonthly Archives: March 2011
Heat Maps are like Venus Fly Traps: They Catch Eyes
First of all, what is a heat map? A heat map – as referenced to in web usability – is essentially a graphical overlay on top of a website to show where a visitor’s eyes are going, when on your website. The picture below is an example of a heat map. Keep in mind that…
Read moreFacebook and eCommerce: A Match Made in Heaven?
Are you utilizing Facebook to its full potential? Many eCommerce business owners reluctantly avoid Facebook because they don’t see the immediate gratification of instant sales and they are not interested in posting statuses about what they ate for dinner. What they don’t realize is that Facebook has evolved from a teenager’s attempt to talk to…
Read moreGoogle is Changing the Rules… Are you in the Game?
Caffeine, Mayday, Farmer…to website owners these terms spell “doom” as the fate of their businesses lie in the hands of the almighty Google. Google’s ranking algorithms can be likened to the stock market…you spend years building a viable business and in one second you can lose it all. How can online business owners ensure they…
Read moreThe Three Purposes of a Website: Brand, Product, & Information
Believe it or not, many startups have a website, but do not truly understand what it is for. I’ve seen startups that buy a domain and then put their software at that domain. No homepage – and no explanation of who they are and what they do. Talk about confusing! I’ve also seen websites that…
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