It can be difficult, especially in the initial stages of a Twitter campaign, to know what to tweet or how to engage with your followers. Besides the basics of a conversational approach, knowing exactly what to tweet can be quite challenging. There aren’t any “sure things” when it comes to tweeting. Some of your success…
Read moreMonthly Archives: December 2011
The Hidden Opportunity in Abandoned Shopping Carts
Shopping cart abandonment rates exceed 60% for many Ecommerce retailers. The dreaded abandonment can seem like a dead end, but in actuality it creates untapped potential for online stores to scoop up more profits. A recent Listrak study revealed that only 14.6% of the Top 100 Ecommerce retailers send emails to recover sales from abandoned…
Read moreHow to Attract More Reviews for your Ecommerce Products
Acquiring product testimonials/reviews is an incredibly effective marketing strategy for any Ecommerce store. Sadly, many businesses pass up numerous opportunities to gain reviews simply because more effort is placed on other strategies such as web design and/or SEO and social media. What businesses may not realize is that reviews can also affect SEO and social…
Read moreImportant Social Media Tips for Ecommerce Businesses
Your customers are somewhere on a social site building relationships and sharing information. Are you joining in on the social conversation? In the past, ecommerce and social media didn’t mingle due to the ages of its participants. However, social media is no longer all about teenage kids sharing their latest gossip. According to Pingdom, 61%…
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