Are your Ecommerce sales faltering? Are you struggling to gain ANY sales? The key to a successful Ecommerce website is knowing how, when, and where to sell. If you know your customers and what they need and want, you will have found the formula to success. If you know them well enough (market personas), you…
Read moreMonthly Archives: July 2012
Error Messages not Displaying in PayPal Website Payments Pro
If you use PayPal Website Payments Pro (WPP) for Zen Cart version 1.3.9 up to version 1.5.0, you may be suffering from a bug where some error messages, particularly processor declines, are not displaying to your customers in the checkout. This results in the customer being directed back into the checkout without indication if their…
Read moreThe Top 3 Metrics Every Ecommerce Store Should Measure
It’s a well known fact that if you are not measuring specific metrics, you will never grow and expand. Metrics show you what is working for your store and what is not. This valuable information will help you adjust your strategies and earn more money as a result. While there are many metrics to measure,…
Read moreWhy Pinterest is Perfect for Ecommerce Marketing
If you haven’t added Pinterest to your Ecommerce marketing strategy you may want to give it a try. Touted as the third largest social network and with more than 18 million users worldwide, the platform is ready and waiting for marketers to take advantage. Aside from its size and explosive growth, Pinterest is tailor made…
Read moreThe Difference Between a Good Tweet and a Great Tweet
Are you a Twitter pro who is wielding questions, receiving replies and growing your campaigns fast and with ease? Or are you struggling to get more followers and increase engagement even though you practice all of the “successful” Twitter strategies? Marketing agencies and individuals are on the ball constantly testing successful Twitter accounts to discover…
Read more