If you want to increase conversions on your e-commerce website, you’ll want to take a behind the scenes look at the user experience you provide to your visitors. While it can sometimes be difficult to coax shoppers to proceed to the checkout page, there’s a whole different set of complications to consider that may be preventing them from even clicking add-to-cart. So, if you want to ensure that everyday consumers become recurring customers, then you’ll want to eliminate the following web development issues.
Increase your website speed
One of the best ways that you can encourage new visitors and returning customers to carry out their online purchases is by investing in web development plugins that handle delays in your website’s load times. After all, guests are better able to enjoy the simplicity of e-commerce shopping when they aren’t forced to wait between each page transition. In fact, studies show that if a webpage takes longer than three seconds to load, most shoppers become restless, taking their money to a competitor’s site to processes their orders quicker.
Speed and efficiency are two first impressions that each online business should strive to achieve and since, likely, most shoppers will not stick around to wait for your content to load, we recommend testing your site speed to ensure that you’re doing everything possible to overcome lagging. While you may have to update your webpage, sometimes optimizing images or getting rid of high-resolution content will help you to compress the subject matter so that you can achieve faster loading results.
Improve your website design
While your website should exuberate a sense of natural simplicity when scrolling from page-to-page, you also want it to have a seamless design that entices visitors to browse your products and services. Nevertheless, part of having an intuitive design lies with your site’s navigation, which should be clean, simple, and minimalistic.
Straightforwardness is key and if your website possesses an overwhelming amount of content, text or clutter, shoppers will be discouraged from checking out their online shopping carts. So, avoid squishing the design by implementing added whitespace to allow a visual pathway and add alluring content to break up the monotony of your text and prolong your user engagement.
If you need help with your website design it’s always best to utilize the professional capabilities of a graphic designer who possesses an eye for ornamental arrangement and composition.
Optimize for mobile use
Nowadays, most consumers are using their smartphones to shop and make purchases, so it becomes increasingly important for e-commerce business owners to cater to mobile users. Numinix offers web development plugins that make it easy for shoppers by ensuring that their mobile cart is visible at all times and providing them with a one-step checkout button so that they can easily enter their information, while not being forced to create an account if they don’t want to. Improving your website’s mobile optimization is crucial if you’re hoping to grow your brand and attract more customers and it’s also one of the best ways that you can increase your conversions and revenue.
What have you done to lower your shopping cart abandonment on your e-commerce website? Drop some suggestions below to share with our readers.