The SEO industry has been ablaze with Google’s latest updates—Panda, Penguin, over-optimization—it’s been a whirlwind of change and most sites are experiencing the effects. Did you escape unscathed? If so, you are lucky, but you are not out of the woods just yet. Google will continue to actively update its algorithm to weed out “questionable…
Read moreAuthor Archives: Jenna Scaglione
How to Use Ecommerce Coupon Codes Like a Pro
The coupon code has become the perfect accessory for every Ecommerce order. Customers search high and wide for discounts and the illustrious coupon code has brought many stores a slew of customers and additional business. While discount codes are not right for every business (can anyone say yachts?), they are proven to work for almost…
Read more3 Ways to Optimize Your Ecommerce Store for People and Google
With the news of Google’s over-optimization penalty and webmasters losing precious rankings faster than they can check their stats, the word “optimization” has become a touchy subject. Website owners want to “look good” in Google’s eyes but they are afraid that one wrong move will be detrimental to their business. The days of keyword stuffing…
Read more4 Quick Tips to Improve Your Social Media Writing
Webmasters must know some basic copywriting principles to be successful on the internet. Writing is simply a method of communication and the entire web is centered on the written word. If you ever wrote an email or sent a text, you engaged in writing, whether it was grammatically correct or not. If you run any…
Read more5 Popular Ecommerce Trends Making Waves in 2012
This year, Ecommerce store owners are stepping up their game and taking advantage of new and older trends. For the last five months the following strategies have been helping webmasters rake in more profits. 1. Social Sharing In 2012, webmasters grasped the importance of social sites more than ever since Google published the “Search Plus…
Read more