Author Archives: Jenna Scaglione

About Jenna Scaglione

Jenna Scaglione is a writer, editor, and a slightly coupon crazed, healthy eating obsessed, lover of family, friends and life. Jenna has a Bachelors degree from Dowling College and a background in the chemical sciences. Following her passions, she became a writer and an internet marketer and enjoys learning, growing and discovering the newest and latest trends on the internet. Crowned "Lady Content", she lives in sunny Socal where she helps her clients around the nation increase brand awareness on the internet through content, marketing and social media.

Why your Customers are Abandoning Your Shopping Cart

Shopping cart abandonment simply refers to customers leaving a shopping cart before they finalize the checkout process. While some shopping cart dropouts simply change their mind or get distracted, many would remain if website owners paid attention to a few basic principles. Shipping – According to Forrester Research, studies show that shipping costs represent the…

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What Most Online Companies Do Not Know About Content Marketing

One of the most effective strategies to increasing brand awareness and attracting new customers on the web is content marketing. Content is comprised of many different forms: videos, articles, blog posts, press releases, podcasts, etc. Basically, any type of words, whether written or spoken, can constitute content on the web. Unfortunately, most of the content…

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Social Media – The New SEO?

The practice of search engine optimization continues to change and expand as Google adjusts, tweaks and revamps its algorithm to further enhance user search experience. We have seen Google continually dismantle every black hat technique while eliminating any personal bias from website owners. The future of SEO is trending towards an extreme shift from “business…

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