The proper choice of colors on your website is one of the most critical if not most important strategies of an internet marketing campaign. Too many website owners spend the bulk of their marketing budgets on SEO and getting visitors to their site, yet they neglect the importance of optimizing conversions which ultimately drives sales….
Read moreAuthor Archives: Jenna Scaglione
How to Write Ecommerce Product Descriptions that Sell
Never underestimate the power of a great product description. Many ecommerce website owners neglect this detail because they perceive a greater reward from investing time elsewhere. If you are a seasoned webmaster, you know that the manufacturer’s descriptions leave something to be desired. They are boring, lifeless and hard to read and understand. Some are…
Read moreGoogle for President?
If the internet were a game of Monopoly, it’s likely that Google would own Boardwalk and Park Place as well as the entire line of wealthy properties on “that side of the board”. After competing with Groupon, the web’s largest coupon website, and becoming the most popular search engine on the web (How many are…
Read moreThe Top 3 SEO Mistakes
Many businesses, in an attempt to get more done, implement every SEO technique they can in a short period of time. This approach, though a valiant effort, often results in burnout and a waste of valuable energy. If you want to get the most out of your SEO campaign, avoid making the most common mistakes…
Read moreHas Google Rolled Out Panda 2.2?
If you weren’t affected by the first few Panda updates, you are not out of hot water yet. It looks like Google is making Panda a staple that will grow and expand as needed. While Google has not officially mentioned the dates of the Panda rollouts, many webmasters are suspecting that the newest Panda update…
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