Last Updated on Jun 10, 2013 by Jenna Scaglione
Google LOVES content…
Your customers LOVE content…
In the world of Ecommerce, no one else really matters but Google and the people who buy your products.
By giving Google valuable content, you will be rewarded with good rankings. By offering your customers valuable content, you will be rewarded with more sales. More rankings also equates to more sales and so on and so on.
The bottom line is that without great content, you will never make it in this new online environment.
Why do I say “new?”
Because once Google Panda came on the scene a couple of years ago, the internet stood up and took notice. The days of half-baked, “thrown together” content are now over. Quantity is important; but quality is much more desirable. And quantity WITH quality is a double whammy.
How does Google measure quality content? It’s impossible for a scientific algorithm to know what is in the hearts and minds of your visitors as they are navigating through your content. However, by observing metrics, Google can get a good idea of how your visitors feel about your site content.
Example: Imagine a visitor searched for “wedding favors” in Google and arrived on your website. They look around for a few seconds and hit the “back” button to return to their browser because they didn’t see anything they liked. This “bounce” is highly undesirable and will negatively affect your rankings.
Example: Now imagine the same visitor arrived on your website and not only stayed on the page, but also clicked to visit another page. Now you no longer have a “bounce” and your users’ time on site will rise.
These metrics help Google determine whether your site is valued by your visitors. If users’ time on site is high and bounces are low, they will reward you with higher rankings because their main goal is to return to users the most valuable sites first.
How do you minimize “bounces?” By serving up great content!
Valuable content has the following characteristics:
- It’s free of grammars and spelling issues
- It’s factual and displays a thorough knowledge of the subject matter or product
- It connects immediately with visitors
- It takes into consideration the deep needs and wants of the customer
- It not only mentions features, but also connects by mentioning the deep benefit
- It has readability (is concise and easy to read)
In today’s online landscape, highly valuable content is needed to outperform your competition and shine in front of Google; there simply isn’t any other way.
The good news is that you don’t need thousands of pieces of content and a large budget to do it. You simply need a consistent stream of “likeable” content that solves the needs of your target audience. Over time, your reputation will build and Google will also take notice.
At Numinix, we realize that quality content forms one of the cornerstones of a healthy, thriving Ecommerce store. Over the years, we have experienced our client’s struggles with content and as a result, we now offer a cost-effective solution.
Numinix’s monthly subscription service is the answer to predictable, sustainable, and expanding profits without spending over budget. And our services include content (Start-up Plan and higher) to round out a successful Ecommerce marketing plan.
Take a look at Numinix’s five affordable Subscription plans and let Numinix be your one-stop shop for all your Zen Cart needs with a Subscription plan that fits almost any small business budget!