Descriptions can either captivate a potential buyer and lure them to click the “Add to Cart” button or bore them into clicking away. Many Ecommerce stores do not consider the importance of the product description because they think consumers do not read them. Nothing could be further from the truth. A well-crafted, creative, informational product…
Read moreFacebook Releases the New Timeline Format for Business Pages
Have you noticed any changes on your Facebook Pages? Last Wednesday, Facebook announced Timelines for Facebook Pages. Unfortunately, you cannot choose whether or not you want to use the timeline because as of March 30, 2012, all Pages will be converted to the new format. What does this mean for you? A lot of changes…
Read moreEcommerce Stores are “Pinning” Their Way to Success
Pinterest is the new hottest social sharing website to hit the web. Its popularity has skyrocketed in recent months with more than 10 million unique visitors monthly. Pinterest started as a simple website where users could “pin” their favorite items from the web into personal, organized pinboards. But once marketers caught on, the trend has…
Read moreHow to Write the Perfect Abandoned Cart Email to Your Customers
“Abandoned shopping carts” has become one of the top ecommerce buzz words over the last few years. When customers leave a store midway through the checkout stage, they have “abandoned” the shopping cart. Thankfully, you can still recover the sale even when customers leave your store. One way to do it is via email messages….
Read moreCan You Really Win at the SEO Game?
Marketers spend hours upon hours spinning their wheels trying to predict Google’s next move wondering if their website will be a casualty of the next Google algorithm update. With every update comes an uncertainty. Will your website be affected? Are you breaking the rules? How do you ensure longevity in the search engines? Google insists…
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