The latest slew of Google updates took many by surprise, especially since there were four that occurred within a four-day span. For ecommerce marketers, these updates can be taxing and difficult to follow. Even SEO experts are spinning their wheels wondering what is up Google’s sleeve next. The biggest news came when Google announced its…
Read moreThe Top 4 Ecommerce Product Description Mistakes
Are your product descriptions high-converting? There are certain criteria that transform a boring, regurgitated product description into a keyword-rich, engaging selling machine. And many Ecommerce stores fail to include these features and lose potential sales and search engine rankings as a result. Here are 4 of the most common product description mistakes: 1. Keyword Stuffing…
Read moreEnhance Your Store’s Search with Zen Cart Search Reloaded
Keep customers on your site longer and please the search engines by enhancing your cart’s search function. Use the Zen Cart Reloaded Search module to improve your search results, boost your conversions, and offer your customers a better user experience. The default Zen Cart search function is limited in that it matches the product’s attributes…
Read moreNew Google Algorithm Update Sends Webmasters in an Uproar
You would think that after the harrowing effects of Panda and Penguin, Google would be letting up on its algorithm updates, even if for a little while. But, alas, the search engine is relentless in its pursuit of rewarding high-quality results to its searchers and there is no end in sight—even if it means death…
Read moreThe Top 5 Ecommerce Blogging Tips
Blogging has dominated the social internet marketing sphere since before the days of Facebook, Twitter or any other wildly popular social media website. Savvy ecommerce stores understand how blogging helps to connect them with their audience which is why the practice has become a common staple of their marketing blueprints. With the many strategies ecommerce…
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