Your customers are somewhere on a social site building relationships and sharing information. Are you joining in on the social conversation? In the past, ecommerce and social media didn’t mingle due to the ages of its participants. However, social media is no longer all about teenage kids sharing their latest gossip. According to Pingdom, 61%…
Read moreHow to Get Started with Hiring Outsourced Workers
If you outsource any of your website tasks, you understand some of the difficulties associated with the hiring process. How you screen, interact and treat your contractors can either turn into a disaster or help your website flourish. Below are some hiring tips I learned from personal experience. Though I made a few mistakes, thankfully…
Read more2011 Holiday Shopping Trends and Consumer Behavior
According to the National Retail Federation, holiday sales are expected to surpass $465 billion this year, up 2.8% from last year. NRF President and CEO Matthew Shay says, “While businesses remain concerned over the viability of the economic recovery, there is no doubt that the retail industry is in a better position this year to…
Read moreSEO Update: Google Puts High Value on Fresh Content
With Google’s latest algorithm update and its continuing strategy to deliver to users the highest quality content, effective content marketing strategies are becoming more and more important for websites. In recent news, Google announced that fresh content would affect its algorithms in up to 35% of searches. The “freshness” update will bring to the top…
Read moreIs Social Commerce a Waste of Time? We don’t think so!
According to recent research, nearly 4 out of 5 active internet users visit social networks. Currently, companies generate approximately $5 billion in web sales via social sites and mobile applications. And according to Moontoast in a report titled, The Social Commerce Opportunity, this number will explode to $30 billion by 2015. Gartner predicts that 50%…
Read more