The internet was ablaze this week with the reaction to Bob Parsons, CEO of Godaddy, and his controversial video blog post. Parsons uploaded a personal video where he was elephant hunting with his crew. Apparently, Parsons was helping village farmers by killing the elephants that were damaging sorghum fields in Zimbabwe. The video went viral…
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Don’t Rely on Google for your Success – Boost Consumer Confidence
Instead of expending all of your energy trying to figure out Google’s next move (do you really think you can crack their algorithms?), it may be time to invest your resources into practices you know can increase your return on investment. SEO, though effective, changes like the wind but the basics of consumer confidence (overall…
Read moreHow to Stay Out of the Perpetual Price Slashing Trap – Part 2
In Part 1, we talked about how price-slashing is commonplace in the eCommerce industry and how it doesn’t really pay to play this game with your competition. Consumers are looking for brands they can trust in addition to low prices and the perfect balance of the two will breed more success. How can you acquire…
Read moreFacebook and eCommerce: A Match Made in Heaven?
Are you utilizing Facebook to its full potential? Many eCommerce business owners reluctantly avoid Facebook because they don’t see the immediate gratification of instant sales and they are not interested in posting statuses about what they ate for dinner. What they don’t realize is that Facebook has evolved from a teenager’s attempt to talk to…
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