No inventory, warehouses or massive overhead…as a business who utilizes drop shipping, you realize the cost and time benefits. Unfortunately, with the good comes the associated disadvantage…one being duplicate content for product descriptions. We all know Google is not very kind to content thieves, but fortunately, it has loosened its reins a bit in recent…
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Is the Customer Always Right? Zappos seems to think so…
Zappos built a billion dollar eCommerce business in only 10 years…what is the secret to their success? In the retail industry, whether you run an eCommerce store or a brick and mortar establishment, excellent customer service goes hand in hand with success. A business would be nothing without customers. It’s important to understand the basic…
Read moreMissing in Action – Businesses are MIA and Losing Profits Fast
The web is a virtual tornado which moves at lightning speed carrying with it new technology, trends and marketing strategies. Because of the speed at which the internet moves, business owners fail to jump in because they fear they will be swallowed up by their competition or simply because they do not know where to…
Read moreGoogle Loves Content – Why do you hate it so much?
As eCommerce business owners, the thought of creating content for the web can feel worse than a harrowing dentist visit. The time ticks away as you sit at your computer wasting away precious time wondering how to captivate your audience. First, you do not need to be a writer to pen fantastic content. Valuable web…
Read moreEcommerce is a Buyer’s Market – Why are You Still Selling?
Who can forget the days of distracting pop up banner ads and flashy logos meant to lure customers to a product or website? The banner ad has not died, but the days of attracting web users via large, obtrusive banners are gone. The internet has transformed retail from a seller’s to a buyer’s market and…
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