Tag Archives: ecommerce

Google’s New Mobile Friendly Label

Internet browsing on a mobile phone is becoming increasingly popular. However, such browsing can be annoying when you try to navigate through a website that isn’t optimized to be viewed on smaller devices. The text is too small, and too much scrolling and swiping is needed before you actually find what you want. Furthermore, websites…

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Why you should integrate newsletters to your ecommerce marketing strategy

Email marketing achieves huge results, especially when it is part of a strong marketing strategy that combines website usage data and social media campaigns. Well-planned emails can attract more customers than social media alone for three reasons: Brand reinforcement When crafting email templates you can take advantage of the opportunity to reinforce your brand with both…

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Using images the right way on Zen Cart can increase conversion rates

Do you know the old saying: “A picture is worth 1000 words”?  Well, in the age of ecommerce that adage seems to understate the real value of images. Many studies prove that online stores using images correctly can actually increase revenue! If this sounds good to you, let’s explore it further.

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10 Tips to Take Advantage of the Holiday Ecommerce Rush

Long lines, pushy people, checkout line frenzy—According to the 2011 TOTSY Moms Shopping Trends Report, 72% of mothers are planning to leave the car in the garage and shop online this holiday season to avoid the unnecessary stress. As Ecommerce store owners, it’s important to prepare your store for increased holiday traffic and capitalize on…

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