Despite the advent of social media, email marketing remains an integral part of an e-commerce business’ marketing strategy. Research conducted by MarketingSherpa shows that 60% of survey participants preferred to receive promotions and regular updates from companies through email while just 20% of respondents favored social media. Not only does email marketing allow businesses to…
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According to HubSpot, email is one of the most effective ways to reach customers, driving 2.53% of e-commerce sales. However, it is still one of the biggest challenges facing e-commerce stores. With so many channels existing to reach e-commerce customers, it’s not exactly hard to see why so many emails are viewed as spam. A…
Read moreI’m sure you have heard the phrase, “the money is in the list”. Basically, for years marketers have been touting an “email list” as one of the most effective online strategies. Email lists allow business owners to connect with customers, build relationships and establish a loyal following. Businesses use subscriber emails to launch new products,…
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