The post-purchase follow up is a tricky practice. Marketers either overstep their boundaries and lose repeat customers, or fail to sell at all, throwing potential profits down the drain. Solicitation is not evil in and of itself; it just has to be subtle enough to capture repeat business without disgusting customers. This fine line is…
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How to Increase Your Email Marketing Open Rates
I’m sure you have heard the phrase, “the money is in the list”. Basically, for years marketers have been touting an “email list” as one of the most effective online strategies. Email lists allow business owners to connect with customers, build relationships and establish a loyal following. Businesses use subscriber emails to launch new products,…
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