Many stores focus on their homepage, not knowing that most of their traffic may be coming in at a product listing page or specific product page. To find out where your traffic is landing, check out your website’s traffic data. If you use Google Analytics, go to Behavior > Site Content > Landing Pages to…
Read moreWhen people talk to me about their websites, or internet marketing in general, one of the biggest questions I get is “How do I get more visitors to become buyers?” or more simply, “How do I get more sales from my site?”. The answer of course, is all about the conversion rate. The inevitable follow-up…
Read moreIt is helpful to know not only how many visitors are coming to your site, but also how many of them are actually doing what you want them to once they are there. Knowing how many visitors you have to your site is important, but knowing how many of those visitors are buying products, or…
Read moreA brief description of conversion rates and an introduction to a great source of information on conversion rates at ZenCartOptimization.com
Read more