Imagine you own a brick and mortar store and you are selling office equipment. Your store is well-equipped with salespeople ready to answer your customers’ questions. One day you are required by the city to construct a solid brick wall in front of your store. On this brick wall, all you can showcase is an…
Read moreCategory Archives: Conversion Rates
Calls to Action Gain User Satisfaction
Website Owners: Have you ever wondered what calls to action are? Calls to action is a phrase often used in web usability when referring to something on your website that requires a user to “perform an action”. Anything with a hyperlink attached to it would be considered a call to action. Radio buttons, form blanks, and other…
Read moreWebsite Usability and SEO Go Hand-in-Hand
Anyone who is launching an online business campaign with a brand new website needs to know: Website Usability and Search Engine Optimization (SEO) are the two essential elements that every website needs for ensured success. If you already happen to be knowledgeable on the two aforementioned subjects, then you are already ahead of the game….
Read moreDon’t Rely on Google for your Success – Boost Consumer Confidence
Instead of expending all of your energy trying to figure out Google’s next move (do you really think you can crack their algorithms?), it may be time to invest your resources into practices you know can increase your return on investment. SEO, though effective, changes like the wind but the basics of consumer confidence (overall…
Read more“Bait and Switch” Will Not Make You Successful and Rich
Have you ever been told you were going to receive something, and then actually received a sub-par product or service that was nothing like what you were promised? Well I have…and I felt seriously let down. This type of situation often happens when the deal sounds too good to be true. When it comes down…
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